Categories of personal information | Examples | Sources | Purposes |
---|---|---|---|
Identifiers | Device identifier, IP Address, Name, Email address, Social Media identifier, Username | Our Analytics tracker embedded in the app, Directly from users through communications by emails or social networks, Web hosting service temporary logs |
Internal analytics and reporting, Operate our business and app, App mechanics or functionality, Maintaining and enhancing service, debugging, Detecting/Protecting against security event, Product development/improvement, Internal research, Customer service, User acquisition, Advertising and direct marketing, Detecting/protecting against security events, preventing fraud and abuse of our policies, Compliance purposes and meeting legal/regulatory requirements |
Customer records information | Name, Email address | Directly from users through communications by emails | |
Commercial information | Transaction information, purchase history. This does not include any payment information, which is collected directly by the mobile app distribution platform. | Our Analytics tracker embedded in the app | |
Internet/electronic activity | Interaction with the application or advertisements | Our Analytics tracker embedded in the app | |
Geolocation data | Country, State, City | Derived from the IP address by our Analytics tool | |
Inferences from the foregoing | Profile reflecting a consumer’s behavior | May be computed by ourselves |